The position analysis assesses the brand’s current online marketing activities and how the company is performing against its competition.
Detailed profiles of the most valuable potential travellers.
Summary of the brand pillars as they relate to target markets.
An outline of the specific marketing objectives with comprehensive set of key performance indicators to monitor the success of each marketing initiative.
Recommendations of platforms and tools to best leverage marketing programs, including customer relationship management software, online marketing integration, and inventory management platforms.
A set of website improvements to enhance the user experience and ensure that it is found on search engines by key target markets.
A plan to create and engage with online communities across the platforms best designed for the destination and its markets.
Assessment of important online and traditional media outlets and a plan for engagement through education, events, and specialized trips.
Concept and implementation of one to four campaigns to significantly drive awareness of a targeted component of the brand.
Detailed explanation of the use of each platform.
Key performance indicators, targets, and monitoring methodology for each marketing initiative.
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